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Buzzword of the month: Value creation

During our engagements with clients and friends, we often note repetitive themes.  One of our recent discoveries is ‘value creation’.

Value creation for customers, employees, investors and shareholders is why businesses are in business.

Entrepreneurs and businesses owners know that if they do not continuously create real, tangible and differentiated value, their enterprises will not reach their full potential.  

Communication plays an important role in the value creation process of a business.  Integrating strategic communication into the management, governance and value creation processes of a company is an opportunity for communication professionals to demonstrate how communication can contribute to the creation of value for businesses and be of benefit to business and to society.  Introducing communication approaches to value creation in the organisation requires a new responsible, integrative outlook on the role of corporate communication.

Are you using strategic communication to create value in your business?